Hi, I'm Rob. I design brand and information systems for complex organisations — turning strategy into identities, products and tools that scale. 15 years experience with clients such as Google, Microsoft, IBM, PayPal, the BBC and the Bank of England. Founder of Designbysoap, the UK's first specialist information design agency. Also: gig poster enthusiast, author of Visualizing The Beatles, and mid-century architecture lover with a weakness for almond-based pastries.